Although he has been living in Italy since he was an infant, he is a Senegalese citizen and does not hold Italian citizenship. As of 2021, Lame lives in Milan as an expat with his agent. Lame announced his engagement to Zaira Nucci in October 2020.
As of October 2021, 8 of the 25 most-liked videos on TikTok are his. Christina Ferraz, the founder of American marketing agency Thirty6Five, stated, "His exasperation is relatable, and feelings are universal." Lame has credited his own rise to fame to his humorous facial expressions and his silence, which he has described as "a way to reach as many people as possible". Samir Chaudry, the founder of The Publish Press, a newsletter focused on the creator economy, stated that Lame's appeal was due to him representing "authenticity over production" and "not trying too hard". Taylor Lorenz and Jason Horowitz of The New York Times attributed Lame's success to his "universal exasperated everyman quality" and described his rise to fame as different from most TikTok stars as it was "entirely organic". In January 2022, Lame signed a multi-year partnership with Hugo Boss and was featured in the #BeYourOwnBoss campaign. In September 2021, he attended the Venice Film Festival as a special guest for the first screening of French film Lost Illusions by Xavier Giannoli. In August 2021, Lame appeared as a co-star for Juventus F.C.'s announcement of Manuel Locatelli. In April 2021, he surpassed Gianluca Vacchi as the most-followed Italian TikToker, and, in July 2021, he surpassed Addison Rae to become the second most-followed TikToker. He rose to popularity with his video responses in the form of TikTok's "duet" and "stitch" features to videos depicting overly complicated "life hacks", in which he performs the same task in a simple way, without saying anything. His early videos showed him dancing and watching video games, and were mostly filmed in Italian and included Italian subtitles. Īfter he was laid off during the COVID-19 pandemic, Lame began posting on TikTok. Lame worked as a CNC machine operator at a factory near Turin, before getting laid off in March 2020.
His family moved to a public housing complex in Chivasso, Italy, when he was one year old. Lame was born in Senegal on 9 March 2000.
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